Hard, soft, boiled or fried?

As trade negotiations between the UK and EU intensify, cautiousness has crept back into mainstream journalism. Fewer political commentators are making predictions regarding Brexit talks because, quite simply, nobody knows what will happen!

The unpredictable nature of these negotiations is symptomatic of a larger issue; politics is terrifyingly volatile. You only have to look at the political events of the last two years to get an idea of such volatility. First Brexit, then Trump, and now Catalonia. Few would confidently bet on what the future holds.

As creatures of habit, it is in our very nature to crave stability. The same applies to the commune of business. Whether it be a lemonade stand or a multinational retailer, all businesses enjoy a stable market.

The uncertainty surrounding Brexit has come as a cause for concern among UK businesses who are worried about how the changes will affect them. As a company that places great value on stability, we take pride in reassuring UK retailers that our service will be largely unaffected by such market changes. In fact, we believe that our service will improve!

Over the past 40 years, Europasonic has worked hard to establish strong relationships with our manufacturing partners in Asia. These relationships have been built on trust, and with trust comes stability. We hope that such relationships will continue to thrive as a result of Brexit, with financial experts arguing that Brexit provides the UK with an opportunity to strengthen trade relationships with Asian economies.

In times of turmoil and uncertainty, take refuge in the knowledge that Europasonic has been a trusted partner to both UK retailers and Asian manufacturers for over 40 years, and we’re not planning to stop anytime soon!